Online Content for Carolyn’s Fashions, a Women’s Specialty Boutique in Evansville, Indiana:

 

Developing a Feature Story for EvansvilleLiving.com

Business Background:  Carolyn’s Fashions, an independent women’s specialty boutique located in Evansville, Indiana has served the community for more than 30 years. The privately owned boutique has survived economic downturns and competition from department and discount stores by focusing on personalized customer service.  Sole owner, buyer, fashion-show producer, and community philanthropist, Carolyn Barnett, has built a business that serves individual women with a unique inventory of fashion lines assembled from New York, Chicago and Milan, Italy. The boutique is set apart by its emphasis on special orders, made-to–order fashions, and in-house custom alterations.  Additionally, the business serves the community by raising thousands of dollars through numerous annual fashion shows, which benefit a number of important local charities.

Opportunity:  An opportunity exists for Carolyn’s Fashions to expand its customer base by increasing awareness among new customers, especially among professional women, a growing population group within the community. A feature story will be developed for the popular Evansville Living magazine with a corresponding online feature story on the Evansville Living website.

Target Audience:  The audience for the Carolyn’s Fashions website feature story will be the audience of the Evansville Living website:  Evansville residents who live, work and shop in the city and are interested in local businesses, events and people.

Feature Story Content:

I plan to write an online feature story which provides an overview of Carolyn’s Fashion Boutique and it’s impact and role in the Evansville community over the past 30 years.  Content will include:

·      An overview of the boutique

·      A personal profile of it’s owner, Carolyn Barnett

·      A commentary on business and market trends and how the boutique has persevered and adapted to changing trends.

·      The fashion offerings of the boutique including a discussion of specific designers and lines.

·      A review of the unusual types of personal services that sets the boutique apart from competitors.

·      The announcement of a new accessory line from Milan, Italy which illustrates the owner’s desire to remain current and bring new ideas to the community.

·      A review of the social contributions the business has made to the community via it’s numerous annual charitable events.

·      Local address, contact information and event calendar.

 

Revision Note:  Changed the target audience section from an “elaborate” dissection of Carolyn’s customers to the appropriate general audience of EvansvilleLiving.com, per your comments.